Coke Zero Essay

1. whatever industry analysts think soft-drink companies should develop products that go out bring new customers into the market place rather than just creating variants on the old. They warn that products like ampere-second Zero will cannibalize lost market share from opposite soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to coulomb Zero?Since Coke Zero is targeting Men, I think that regular Coca-Cola, Diet Coke, and Diet Coke positively charged will all lose some of their customers to Coke Zero. Coke Zero has the word zero in it which already sounds a lot better than Diet Coke or Diet Coke irrefutable. Coke Zero is straight to the point and automatically has the potential customer thinking he (or she) will not be consuming any calories.2. Why do you think that the hidden-camera videos used to publicize Coke Zero were an effective way to reach its target market? Do you think a standard ized strategy with a viral marketing campaign on the Internet would appeal to the target market for Diet Coke Plus?I think the hidden cameras were a good idea, but not completely original. I also disagree with Coca-Cola company targeting only men I think they should promote it to women as well. They really do have a great affect when the word zero is in its name. Men arent the only ones that want to lose a few wasted pounds objet dart still enjoying a Coca-Cola carbonated beverage they just dont want all the extra calories or sugar.3. Do you think Diet Coke could have been repositioned to change consumers perceptions of it enough to be considered a drink equally appealing to men? Why or why not?