Marketing Of Dominos Australia Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Of Domino's Australia. Answer: Introduction Domino's is considered as one the biggest and famous company globally.The services and products that are given by Domino's are innovative and it encourages customers to purchase the product. Domino's also provided door to door facility and take away service to its customers so that the satisfaction level of the customers can be enhanced. The Domino's Australia provides Italian American food to its customers and also provides various types of pizza. Domino's was established in 1960 by Tom Monaghan and the 25th anniversary of the company was celebrated in the UK in 2010. The mission of the company is to give proper services and to achieve a large market share. In 1960 Domino's began its activities from a single store and known as the leaders of the pizza business. The activities of Domino's are conducted in more than 11,000 stores and in more than 70 countries. Approximately more than 400 pizzas are supplied to the customers globally in each day. Earlier pizza was only the product that is offered by the company but to survive in the competitive market Dominos has prolonged the product line and there are many products like pasta which are available on the outlets. The market share of the company is large and it needs more dominance to enhance the operations of the market. SWOT Analysis Strength By considering the present scenario, it is seen that the company is the leader in the market that offer varieties of pizza to its customers. The image of the company is good in the market that induces customers to consume the quality product. It is seen that the company offer quality and taste in the products. The employees of the organization are motivated by the top management so that they can give their best to achieve the overall goals and objectives. The company offer home delivery services and also good products. The major strength influenced by Domino's is that they have proper infrastructure and delivery services. There are competitor who does not have a good infrastructure and delivery services. By the restaurants, the organization gives emphasis on altered segments that are not done by the other competitors of the company. Like the target is on all the age group people (David and David, 2016). Weaknesses It is related to the high over costs just because of the good location of the restaurants. This cost is not acquired by the competitors of the company. If the overhead cost is high then the cost of the product will be raised. It is evaluated that Domino's is measured as a low-cost producer. They offer products by giving emphasis on quality and the satisfaction of the customers. The company considers the techniques that are related to the innovation of the products. Due to saturation in the Australian market, the company has also faced problem in conducting the activities. Domino's should emphasize on reducing the weakness and it is done if proper steps are taken so that Dominos can easily accomplish goals and objectives (Hamouda, 2016). Opportunities There are various opportunities that are prevailing in the market. Domino's has many chances but the right time is required to grab it. It is seen that if the product is varied then the share of the market can be enhanced. The Dominos should take into consideration many opportunities so that the utilization can be done in a proper manner. Product innovation is also the strategy that is helpful to conduct the activities in the Australian market. Domino's should approve new product line strategy for growth (Syed, 2016). Threats It is evaluated that no organization can survive for a long time without the problems or threats. The threat to the company is that the competition level in the market. The competition level is so high that it reduces the overall profitability of the company. The competitor of Domino's is pizza hut who is establishing many branches in various locations in a speedy manner. The organization should focus on a different pattern so that the risks can be minimized in a proper manner. Situational Analysis: Company Analysis It is seen that there are many competitors in the market that gives negative impact on the overall profitability of the company. By taking into Consideration Company analysis of Domino's it is analyzed that there are many effective strategies that increase the overall profits. The strategies like offering products at fewer prices or giving discount vouchers to the customers will be an advantage for the consumers. Market analysis Domino's has more than 11,000 stores in more than 70 countries. There are more than 400 million pizzas that are sold by the company globally. The market share of the company is large that helps to achieve profits in an effective manner. Environment analysis By considering the economic environment it is seen that the economic recession has given bad impact on many industries. The overall profits and revenue are minimized and the requirement of the customers is also reduced. In the Sociocultural environment, the customers are giving focus on their health so the company should offer menu by considering the health of the customers. In the technological environment, the company offers 30 minutes delivery to its customers and this strategy gives benefit so that the customers can be attracted (Armstrong et al., 2014). Competitive analysis There are many competitors of the company like pizza hut. It is evaluated that bot the brands gives emphasis on enhancing the satisfaction level of the customers. Domino's is known for its quick delivery and also if the comparison is made with pizza hut it is seen that the costs of the products and services are low (Guido et al., 2016). Domino's has covered a large market share and enhanced the activities by considering the requirements of the customer. To compete effectively it is important to promote the product so that the benefits and profitability can be achieved. Due to tough competition in this industry, it is important to take correct strategies like promotion, offering products at a low price so that the clients can be induced to avail the services and products (Aaker and Biel, 2013). References Aaker, D. A., Biel, A., 2013.Brand equity advertising: advertising's role in building strong brands. Psychology Press. Armstrong, G., Adam, S., Denize, S., Kotler, P., 2014.Principles of marketing. Pearson Australia. David, F. and David, F.R., 2016. Strategic management: A competitive advantage approach, concepts and cases. Guido, G., Peluso, A.M., Mileti, A., Capestro, M., Cambo, L. and Pisanello, P., 2016. Effects of background music endings on consumer memory in advertising.International Journal of Advertising,35(3), pp.504-518. Hamouda, M., 2016. Company-Customer Interaction via Social Media: Contributions to the Marketing Mix. InManaging Public Relations and Brand Image through Social Media(pp. 160-170). IGI Global. Syed, I., 2016. SWOT analysis and operation management decisions of Domino's pizza